Agentic AI for Partnerships
Powering
Ecosystem-Led Growth
Reimagine partnership operations & management with a GTM-specific Agentic AI solution that transforms your partner ecosystem from programmatic connections into an aligned ecosystem growth engine.
Built by Partnership Leaders for Partnership Leaders
The Evolution of Partnerships
Ecosystem-Led Growth requires complex collaboration — inside your organization and with your strategic ecosystem partners.
Ecosystem-Led
Strategic
Traditional
Traditional Partnerships
Basic reseller and referral relationships.
Strategic Partnerships
Targeted alliances focused on specific outcomes.
Ecosystem-Led Growth
Coordinated multi-partner motions that compound joint customer value.
Partner growth for tech companies relies on
complex collaboration —
inside your organization, and externally with your partners.
Industry analysts have been mapping just how layered the modern B2B ecosystem really is. Three lenses on the same problem:
15 Spheres of Influence
3,394 touchpoints across communities, education, marketplaces, and channel partners every day.
Source: Omdia
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28 Customer Journey Moments
Buyers touch 28 distinct moments — search, AI tools, social, vendor communities, analysts, and more — before a deal closes.
Source: Omdia
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Integration-First Stack
7 layers, 7 partners trusted, marketplace-friendly — and every layer needs to talk to the others.
Source: Omdia
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The Collaboration Challenge
Turning partner data into ecosystem growth requires four things to happen in sequence — and most teams are stuck on stage one, juggling fragmented signals across tools.
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01
Creation
Partners generate massive amounts of valuable information.
02
Correlation
Connecting partner data reveals hidden opportunities.
03
Insights
Surface partnership intelligence when and where it's needed.
04
Growth
Accelerate and expand ecosystem-led growth potential.
Partnerships fuel revenue growth —
but scaling them is slow and inefficient.
High Operational Costs
Operating channel programs at scale is expensive — headcount, tooling, and program ops compound.
Fragmented Data
Partner signal lives across CRMs, PRMs, marketplaces, sales notes, and chat — 20–30 apps deep.
Lack of Data-Driven Insight
Teams react to partner activity instead of getting ahead of it.
Proving Partner ROI is Hard
Attribution is incomplete; budget conversations stall without it.
Solving the Partner Data Fragmentation Challenge
Partner data is scattered across CRMs, marketplaces, sales notes, calls, and chat — and no single system stitches it together for action. Partner Assistant is the AI-powered intelligence layer that ingests every signal and unifies the partner stack.
Partner Assistant AI sits at the hub — pulling Data & Signals from every system, unifying CRM, cloud marketplaces, communication, co-sell enablement, content, and attribution.
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Partner Assistant
A GTM-specific Agentic AI system that learns from your partner data, automates the workflows around it, and grows smarter as your ecosystem expands.
Learns From Your Data
Connects CRM, PRM, sales notes, and GTM data — structured and unstructured.
Automates Workflows
Timely data sharing and streamlined partner operations — no more manual stitching.
Generates Insights
Reveals patterns and opportunities across partners and GTM offerings.
Scales With You
Grows smarter as your ecosystem expands — every interaction makes it sharper.
For Every Team Member
Ecosystem growth lives across roles. Partner Assistant meets each one where they work.
Partner Managers
Automation that eliminates busy work and unlocks strategic focus.
Account Managers
In-line guidance for partner solutions and co-sell opportunities.
Marketing Managers
Discover ecosystem-driven joint GTM potential.
Executive Leadership
C-suite strategic alignment, insight, and governance.
Partner Ecosystem
Seamless program enablement and co-sell introductions.
Embedded where your team already works.
Partner Assistant runs inside Salesforce and your existing GTM stack — no rip-and-replace.
Embedded in Salesforce
Co-Sell Intelligence
In-line opportunity surfacing inside Salesforce — "Identify early-stage AWS-related opps" with a single prompt.
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Discovery
Partner Discovery
Search partners by capability, tier, and fit — ranked by readiness scores. One click to contact.
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Attribution
Co-Sell Dashboard
Total cosell revenue, average deal size, win rate, ACE approval rate, and top partners by performance — at a glance.
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Partner Assistant Development Journey
Today
Confirming enterprise B2B needs, current state of AI readiness, and use-case discovery + alignment during architecture of POC and development of MVP.
Phase One
Boosting co-sell — automating discovery, insights, and co-sell operations end-to-end.
Phase Two
Eliminating busy work to enable strategy-aligning engagement: partner manager, partner marketing, operations, leadership.
Phase Three
Driven by each user's specific ecosystem needs — custom agentic workflows that automate their unique partner processes.
Who we're looking for
We're co-creating Partner Assistant alongside a small set of forward-leaning organizations. The right fit looks like this:
Shared Vision
Believes in the power of AI to transform partnership growth — and is already executing on the ecosystem opportunity.
AI-Ready Mentality
Already experimenting with or implementing AI; data infrastructure can support AI integration needs.
Ability to Co-Invest
Willing to commit resources to co-create on their most strategic use cases — and pioneer AI-enabled partnership operations.
A design partnership that pays back
We're looking for innovative organizations to shape Partner Assistant's future. Join us to transform partnership management.
Initial Collaboration
Tailored deployment shaped by your unique partnership ecosystem data.
Focused Innovation
Co-develop features that address your specific ecosystem challenges.
Measured Impact
Track concrete improvements in partner engagement and co-sell effectiveness.
Ecosystem Acceleration
Scale early wins across your entire partner network.
Latif Hamlani
Founder & CEO
Let's transform partnership management — together.
Join us as a design partner to transform your partnership strategy with AI. Contact us today to discuss next steps.